It’s been a challenging few months for small business owners, to say the very least. The global pandemic has impacted sales pipelines, changed the way many businesses operate, and even caused temporary or permanent closures. And though physical security may be top of mind while buildings lay empty, cyber-attacks targeting small businesses are on the rise. From browser-based attacks to leaked data, hackers are becoming more and more sophisticated as technology advances.
To help protect themselves from unforeseen online attacks, small businesses must escalate their defenses in order to stay ahead of the game. However, most small businesses aren’t prepared for these attacks—in fact, 69% don’t have any sort of cyber protection in place, according to the US National Cybersecurity Alliance [1] and 43% of cyberattacks are aimed at small businesses—with only 14% of those small businesses feeling prepared to protect themselves, according to a recent study by Accenture [2]. And according to the National Cyber Security Alliance [3], nearly 60% of small businesses that fall victim to cybercrimes end up closing permanently within 6 months of the attack.
That’s why, to keep small businesses safe during these uncertain times, ADT is rising to the occasion with its new ADT CyPhy Secure offering: an all-in-one security solution for small businesses combining physical security for the threats business owners can see, with cybersecurity tools for the potentially more dangerous ones that can be harder to detect. From prohibitive cost to a lack of awareness surrounding the threat, we know that there are reasons why small businesses may not yet have learned about or invested in cybersecurity—small business owners are often stretched thin, and deal with issues in the moment. But, digital protection is absolutely essential, and ADT wants to help make it as accessible, simple and as easy-to-understand as possible.
As businesses begin to reopen around the country and look toward rebuilding for the future, reinvesting in the safety and security of their business is paramount. ADT CyPhy Secure bundles offer classic physical security features like remote-controlled monitored intrusion protection and customizable add-ons to fit their specific business needs. Users will also get state-of-the-art cybersecurity measures like Firewall, mobile VPN capabilities, and customizable content filtering to make sure that no matter the type of threat, their business is prepared to stop threats before they occur—and recover swiftly if the unforeseen happens.
While COVID-19 taught us that there are many things outside of our control, ADT is hard at work creating solutions to issues we know are out there, to help our customers and their businesses continue to thrive. To learn more about ADT CyPhy Secure, visit www.adt.com/business/cybersecurity.
Sources:
[1] https://www.smallbizdaily.com/cyber-attacks-on-small-businesses-on-the-rise/
[2] https://www.accenture.com/us-en/insights/security/cost-cybercrime-study
