ADT Offers Reward for Proof of Deceptive Sales Practices Training by Unscrupulous Companies


ADT Security is offering a reward of up to $25,000 for proof that alarm companies have trained their employees to utilize deceptive sales practices. Details and eligibility are specified below.

Why is ADT offering this Reward? 

Certain unscrupulous companies train and encourage their sales employees and agents to misrepresent an affiliation or relationship with ADT. Their sales agents may claim to be “with ADT,” “taking over for ADT,” or say that ADT “is going out of business,” “has been bought out,” or “changed its name.” In other instances, sales agents for these companies have misrepresented themselves as being “with ADT’s equipment manufacturer,” “GE” or “Honeywell”, and that they want to “check” or “upgrade” their system or “have a new preferred alarm monitoring company.” In all instances, the intent of these companies, through the training of their sales representatives and agents, is to deceive and confuse consumers, who often include the elderly. ADT takes these allegations seriously, and pursues companies that encourage such conduct in court in order to stop them from further misleading consumers. 

Evidence of such training can help ADT stop these bad actors. Recently, a concerned employee of another company provided ADT with a video, taken by him on his cell phone at a company sponsored meeting, showing a training session intended to teach salespeople how to claim false affiliations and use other deceptive techniques with the intent to deceive consumers. ADT is now pursuing litigation against this company. ADT wants to put an end to these types of deceptive practices, and to that end, is offering a reward to help uncover and stop similar ‘training’ by other bad actors.


Subject to the conditions below, ADT LLC dba ADT Security Services hereby offers a reward of $25,000 or 25% of the monetary amount awarded to and collected by ADT, whichever is less, for evidence proving that salespeople are being trained to use deceptive sales practices, which evidence leads to the successful prosecution or settlement of claims against the trainer’s or salesperson’s employing company.

To earn the reward, you must satisfy all of the following conditions:

  1. Such evidence is provided to ADT on or before August 31, 2014.
  2. Such evidence is obtained lawfully and is admissible in court.
  3. The same or substantially similar evidence has not been previously provided to ADT.
  4. ADT, acting in its sole discretion, institutes litigation based upon such evidence.
  5. That litigation leads to a judgment or settlement resulting in the payment of a monetary award to ADT.

ADT reserves the right to determine what constitutes eligible evidence, but such evidence may include, without limitation, lawfully obtained audio or video recordings of competitors training, directing or affirmatively encouraging sales employees, contractors, or agents to use deceptive sales practices, or direct testimony under oath regarding participation in such training and/or practices. ADT reserves the right to reject or not further pursue any offers of evidence.

How to Submit

To submit evidence of deceptive sales practices training by companies in the alarm industry, or to ask questions concerning this offer, please contact Joanna Castaldi at (561) 988-0915 or (904) 301 7123. Evidence can be mailed to ADT LLC Corporate Law Department attn.: Joanna Castaldi 1501 Yamato Road, Boca Raton, FL 33431. You can also submit your evidence or questions by email to

For more information on identifying deceptive sales practices, click here.

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